About Us

About Rui Boutique

Starting from a small collection at home, Asha Sood with her sister Kanchan Ganatra, have grown Rui into a flourishing brand, with 4 stores across the country. In its 30-year history, Rui has become synonymous with comfort, elegance, and affordability, while staying trendy and stylish within its niche.

Rui offers a wide and contemporary range for the modern Indian woman—traditional block prints, embroideries, and elegant evening-wear. In addition to our classic salwar kameez collection, we have recently added a stylish range of kurtis, kurtas, kaftans, and a mix and match range. Run as a family business, Rui has dedicated staff and management who aim to build lasting relationships, catering to individual customers’ needs and preferences.

Whether it be sophisticated business wear, semi-formal luncheon attire, or elegant evening wear, Rui’s versatile and classy collection caters to every event, with sizes ranging from 34-46; and at Rui, we believe in every woman’s right to style. Our classic range of salwar kameezes and mix and match kurtis and kurtas are perfect professional attire, while remaining elegant and trendy. A breezy range of semi-formals ensure you could go from a lunch to a mehendi and wow with panache; and for evening wear a beautiful range of embroidered and stylishly cut evening attire (anarkalis, suits, and kurtas) will make you the belle of the ball, while priced affordably.

We believe in clothes that can stay classic through changing trends,” says founder Asha Sood, “we have customers who walk in wearing outfits they’ve bought over five years ago—they are happy to wear them, and still receive compliments—and that’s what we aim for. At the same time, our customers have grown with us–they bring their daughters and grand-daughters, and to cater to all three generations, we have infused a contemporary element into our collection.”

Price Range – 90% of the collection is between Rs 750 and 3000.